When tasked with redesigning the Andatech Group website, TDS Australia saw an opportunity to elevate both functionality and branding for this global corporation.
Scope of the Project
The scope was expansive yet focused. The redesign aimed to modernise the site's look and feel while enhancing usability for diverse audiences, including consumers, B2B partners, and resellers across the global market. Key goals included:
- Creating a responsive design that ensures seamless use across all devices, appealing to the increasingly mobile-first audience.
- Updating and restructuring the website’s content to make navigation easy and information accessible.
- Strengthening Andatech’s global appeal by lifting brand positioning through visuals and consistent branding elements, like the Andatech Green.
- SEO optimisation, ensuring better visibility and a competitive edge in search rankings.
- Ongoing maintenance and support to uphold performance and security standards, making the site dependable for users.
Key Features
The redesigned website is more than just visually appealing; it’s crafted to instil confidence and provide an effortless browsing experience. Highlights include:
- Modern and Responsive Design
The site adapts to every screen size, making it equally impactful on desktops, tablets, and smartphones.
- Enhanced Global Brand Positioning
Through strategic updates, the new design clarifies Andatech’s position as a global corporation, highlighting its extensive reseller network and portfolio of world-class brands.
- Visual Elements that Build Trust
With impactful graphic design and a consistent use of Andatech Green, the site now conveys a strong sense of professionalism and reliability.
- Streamlined Content for Easy Navigation
Visitors can now find information effortlessly, whether they’re consumers seeking product details or corporate clients exploring partnership opportunities.
- SEO-Optimised Pages
From meta tags to improved load speeds, every page is optimised to attract and retain users via search engines.
- Ongoing Support for Performance and Security
The team at TDS Australia committed to providing regular updates and support, ensuring optimal site performance.
Tailored to Diverse Audiences
Given the diverse target audience—consumers, B2B stakeholders, resellers, and the global market—the website expertly speaks to each group. The clean, responsive design enables corporate users to grasp information quickly, while engaging visuals and organised content cater to tech-savvy consumers and professional partners alike.
