For this project, Tokyo Design Studio Australia teamed up with Andatech to create a stunning visual narrative for their high-performance luxury products, the Andatech GT and the personal breathalyser, Andatech Verity.
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Luxury Meets Precision
Our mission? To blend cutting-edge design and functionality with the elegance of an automotive-inspired lifestyle.
The result was a collection of aspirational images that speak directly to the synergy between Andatech’s products and the luxury automotive world.
Art Direction & Vision
To accentuate the premium nature of the Andatech GT and Verity, we strategically paired the products with a luxury yet sporty electric Porsche.
This choice wasn’t accidental; it was a deliberate move to link precision engineering, performance, and sophistication. The chic aesthetic of the Porsche echoes the design ethos of Andatech, establishing an instant connection with a high-end audience.
Storytelling Through Design
Automotive Lifestyle and Contemporary Bar Setting
Our shoot was divided into two distinct narratives:
- Automotive Lifestyle: Set against the powerful lines and sleek design of the electric Porsche, these visuals presented the Andatech GT and Verity as premium accessories, perfectly at home in a world of luxury performance vehicles and refined taste. The interplay of light and shadow further enhanced the sense of sophistication and motion, creating visuals that exude energy and elegance.
- Contemporary Bar Setting: Set in RuNam Café, located in Vinhomes Grand Park District 9, HCMC, this chapter of the shoot tapped into the personal lifestyle appeal of the products. With its warm, inviting ambiance, the setting highlighted the practicality and style of the Andatech Verity in social spaces, bridging the gap between luxury and everyday use.
Photography & Post-Production Mastery
From the art direction to photography to post-production, Tokyo Design Studio Australia showcased its expertise in bringing products to life through refined imagery.
Every shot was meticulously crafted to align with Andatech’s brand vision. From the art direction to photography to post-production, Tokyo Design Studio Australia showcased its expertise in bringing products to life through refined imagery. Our post-production process added the final polish, delivering visuals with a cinematic quality that heightened the aspirational tone of the campaign.
What We Accomplished
- Luxury Product Placement: The strategic pairing of Andatech products with a luxury electric Porsche created a captivating narrative that resonates with automotive and design enthusiasts alike.
- Brand Synergy: We seamlessly aligned Andatech’s functional innovation with the aspirational world of luxury lifestyle, giving the products a dual identity of both performance and prestige.
- Location Integration: Despite the constraints of specific locations like RuNam Café and Vinhomes Grand Park, we captured striking, high-quality visuals that showcased our adaptability and creative problem-solving.
