What does a brand audit actually change? These five engagements show the full arc of TDS Australia’s brand consulting practice — audit, architecture, identity, digital ecosystem and rollout governance — across energy, professional services, e-commerce, environmental services and technology.
What is included in a TDS Australia brand audit?
Every engagement begins with a structured audit: every brand touchpoint, every digital property, and where relevant the search presence (GEO and SEO), advertising and lead-capture systems behind them. The audit findings drive the strategy — from full rebrands to architecture programmes that protect the equity of existing names.
Case studies
Infinite Power — Rebrand & Brand System
A $10 billion energy-sector investment company carrying a five-year-old identity. TDS Australia delivered a full brand audit, a new namesake logo and identity, 110-page brand guidelines, and a unified website and content strategy. Since the rebrand, Infinite Power has pitched to the American government and secured funding.
Read the full Infinite Power case study →
BlackPole Group — Brand Identity, Content & LinkedIn Growth
A professional services firm with expertise but no brand infrastructure. The full-suite build — identity, governance, document design system, LinkedIn content strategy and website — grew its LinkedIn audience from zero to 4,000 followers.
Read the full BlackPole Group case study →
Our Farmacy — Custom WooCommerce E-Commerce Platform
An organic products business outgrowing its Facebook-first Shopify shop. TDS Australia designed, developed and governs a fully custom WooCommerce platform under ongoing retainer, supporting Our Farmacy’s growth into a major Queensland provider.
Read the full Our Farmacy case study →
Evoro Group — Brand Audit, Architecture & Digital Ecosystem
A national environmental services group formed from established businesses that were still trading as separate names. A group-wide audit — brand, GEO/SEO, Google Ads and lead capture — followed by Tier 1 brand architecture, the evorogroup.com.au corporate site, and a full sales enablement suite.
Read the full Evoro Group case study →
Ultraverse — Rebrand & Startup Brand System
An AR game platform hidden inside an electric scooter brand. The rebrand from EkRuzer to Ultraverse inverted the story — a new identity and startup positioning sized to a global AR gaming ambition.
Read the full Ultraverse case study →
Frequently asked questions
What is a brand audit?
A brand audit is a structured review of how a brand actually performs across every touchpoint — identity, messaging, digital properties, search presence and sales materials — identifying where the brand is inconsistent, underperforming or misaligned with the business’s ambitions.
How long does a brand audit take?
A focused brand audit typically runs two to four weeks depending on the number of touchpoints and sub-brands. Group-level audits with stakeholder interviews, GEO/SEO and lead-capture reviews — like the Evoro Group programme — run longer.
What happens after the audit?
The audit findings feed directly into strategy: brand architecture, repositioning, identity design and rollout. In several of these case studies, the audit surfaced commercial risks — such as leads not being captured on a client’s own websites — that were fixed as part of the programme.
