Dalgarno Institute Campaign Design 2026 | TDS Australia
ClientDalgarno Institute
SectorPublic Health · Nonprofit
Year2026
TerritoryAustralia · Global

A year of quiet alarm bells, designed in plain sight.

Twenty-three campaign deliverables across seven public-health moments — from Earth Day to World Cancer Day, Feb Fast 2026 and an ongoing Resilience Series. One client. One voice. One year of refusing to look away.

Case Study · 001 / 2026
About the engagement

Public health written in the margins of the calendar.

The Dalgarno Institute has been a constant for our studio since our earliest years — a client whose work asks bigger questions than most briefs will carry. In 2026 we authored the visual language for a year of cause-driven moments: campaigns built to live on social feeds, slide decks, policy submissions and the occasional billboard, but composed with the patience of something that deserves to be read twice.

The challenge, as always, is that nonprofit design is allergic to spectacle. Loud does not mean heard. So we built a system — typographic, tonal, rhythmic — that could carry cancer statistics, addiction data, resilience psychology and environmental science without ever flinching into sensationalism. Editorial restraint as a form of respect.

Campaign Design Editorial Systems Public Health Typography Motion Assets Social Rollout
01
Campaign / 01

Earth Day 2026 — The Footprint Nobody Counts

22 April 2026

For Earth Day we took three substances normally framed as personal-choice issues — tobacco, alcohol and cannabis — and asked a different question: what does the planet pay? Cigarette filters as the most-littered plastic on earth. Alcohol's water, grain and glass economy. Cannabis cultivation's energy bill. A trilogy of single-image essays.

"We wanted three posters that could live in a gallery, a classroom, or a climate submission without changing a pixel."

Tobacco Waste — Earth Day 2026 campaign for Dalgarno Institute
The world's most-littered plastic, hiding in plain sight. 01 / 03
Alcohol's Footprint — environmental cost infographic, Dalgarno Institute
Every drink has a water, grain and glass cost. 02 / 03
Cannabis Cultivation — energy and environmental impact, Dalgarno Institute Earth Day
Indoor grow-ops consume more power than most data centres. 03 / 03
02
Campaign / 02

World Cancer Day — The Things We've Been Told To Relax About

04 February 2026

Two of the most socially normalised substances in the country are also Group 1 and emerging carcinogens. For World Cancer Day we built a paired set — alcohol and cannabis — in the same visual grammar, so the comparison is inescapable without being accusatory. The copy is the citation. The citation is the copy.

"If the science is boring, that's only because we've been practising looking away for a very long time."

Alcohol and Cancer — World Cancer Day 2026, Dalgarno Institute
Alcohol sits in the same Group 1 tier as tobacco. 01 / 02
Cannabis and Cancer — emerging evidence campaign, Dalgarno Institute
The cancer evidence on cannabis is quietly catching up. 02 / 02
Design is how a nonprofit borrows credibility before anyone has read a single word.
— From the brief · TDS Australia × Dalgarno, 2026
03
Campaign / 03

Feb Fast 2026 — One Month, Quietly Measured

February 2026

Feb Fast is the country's best-known alcohol-abstinence month, and it works best when the rewards are specific. So we dropped the moralism and ran with the physiology: insulin sensitivity inside a month, REM sleep returning within a fortnight, measurable reductions in cancer risk factors. Three panels, one rhythm — built to share, save and screenshot.

"Abstinence campaigns fail when they sound like punishment. Ours sound like a receipt."

One month without alcohol reduces cancer risk factors — Feb Fast 2026
Cancer risk markers start falling from day one. 01 / 03
Alcohol disrupts REM sleep — Feb Fast 2026 Dalgarno Institute
REM sleep returns within a fortnight alcohol-free. 02 / 03
25% better insulin sensitivity — Feb Fast 2026 campaign, Dalgarno Institute
Insulin sensitivity improves 25% inside one month. 03 / 03
04
Campaign / 04 — Ongoing

The Resilience Series — Eight Panels, One Quiet Argument

Rolling · 2026

A long-form editorial series we've been building in chapters — each panel a self-contained argument about where resilience actually comes from. Not the Instagram kind. The kind you can sit next to on a hard day. The work moves between psychology, faith, refusal power and recovery literature — held together by one restrained visual grammar.

"A series you can read in any order and still arrive at the same thought: agency is a practice, not a personality."

Stop Waiting for Rescue, panel one — Resilience Series 2026
Why your story keeps you stuck. 01 / 08
Stop Waiting for Rescue, panel two — Resilience Series 2026
Where you're stuck at the bottom. 02 / 08
True Resilience — Trust in God Alone, Resilience Series 2026
True resilience begins with what you trust in. 03 / 08
Resilience Begins With a Right-Sized Self — Dalgarno Institute
Resilience begins with a right-sized self. 04 / 08
Refusal Power, Values and DBT — Resilience Series, Dalgarno Institute
Refusal power is built from values, not moods. 05 / 08
Breaking Better — Recovery-focused poster, Dalgarno Institute 2026
Breaking better, not just breaking out. 06 / 08
Resilience is remembering who you are — Resilience Series, Dalgarno Institute
Resilience is remembering who you are. 07 / 08
How we lose ourselves — Resilience Series, Dalgarno Institute
How we lose ourselves, one small drift at a time. 08 / 08
05
Campaign / 05

Lifeline Awareness — The Number You Hope You Never Need

2026

Two panels in support of Lifeline's public-awareness work. The data did the heavy lifting — one crisis call every twenty-two seconds; 1.5 million conversations answered last year — and we let typography carry the weight. Nothing cinematic. Nothing you'd scroll past. A pair of reminders that the service exists, that it is used, that it is needed.

"The only way to keep the number memorable is to keep the design from competing with it."

Every 22 seconds someone in crisis calls Lifeline — awareness campaign
Someone in crisis calls Lifeline every twenty-two seconds. 01 / 02
Lifeline answered 1.5 million calls last year — awareness campaign
One-and-a-half million conversations, answered last year. 02 / 02
06
Campaign / 06

Policy & Editorial — News Without the Spin

Ongoing · 2026

A smaller, colder body of work — policy explainers, expert profiles and an editorial wordmark for Dalgarno's own drug-and-alcohol news channel. The remit here is different: look serious enough to be quoted, be plain enough to be read. Masthead first, infographic second, opinion last.

"Policy design doesn't have to be grey. It does have to be quotable."

Drug and Alcohol News Without the Spin — masthead, Dalgarno Institute
Drug and alcohol news, without the spin. 01 / 03
Scotland has the worst drug death rate in Europe — policy explainer
Scotland's drug death rate is the worst in Europe. 02 / 03
Dr Kanren expert profile card — Dalgarno Institute
An expert voice on the policy ground truth. 03 / 03
07
Campaign / 07

Voices in Recovery — Shane

2026

A two-panel testimonial series — one voice, given room. Recovery narratives are usually compressed into thirty-second video clips; we gave Shane's story the treatment an editorial profile deserves. Typographic portraiture, first-person framing, nothing to sell.

"The only promise a recovery testimonial has to keep is: this is what it actually looked like."

Shane — recovery testimonial panel one, Dalgarno Institute
The part of the story that usually gets cut. 01 / 02
Shane — recovery testimonial panel two, Dalgarno Institute
One voice, given the room it deserves. 02 / 02

Credits & collaborators.

Client

  • Dalgarno Institute
  • Australia · Global

Studio

  • TDS Australia
  • Sydney · Saigon

Team

  • Jessica Tavitian — Design Direction
  • Victor Tavitian — Strategy & Operations
  • Binh Nguyen — Graphic Production

Disciplines

  • Campaign Design
  • Editorial Systems
  • Art Direction
  • Social Rollout
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