We delivered the complete branding, brand design, website design/development, production and post-production, crafting an immersive experience that redefines gaming on wheels.
This project exemplifies our commitment to pioneering solutions and visionary design, positioning EKRUZER at the forefront of digital innovation.
Services
Client
Year
Website
Striking Colour Palette
The EKRUZER brand design crafted by TDS Australia is a testament to innovation and meticulous attention to detail, beginning with the development of comprehensive brand guidelines.
At the heart of EKRUZER’s brand identity is the striking logo, featuring an imaginative 3D design. Dominating this emblem is the prominent letter “Z,” ingeniously designed to symbolise the speed lines of an EKRUZER. This element not only captures the essence of speed—a core attribute of the brand—but also serves as a visual metaphor for the swift and seamless experiences that EKRUZER promises its users.
These guidelines laid the foundation for a cohesive and dynamic brand identity that aligns with EKRUZER’s pioneering spirit in the eMobility augmented reality gaming space.
We call it a KRUZER.
Furthermore, the unique spelling of “kruzer,” as opposed to the conventional “cruiser,” adds an additional layer of distinction. This deliberate choice reflects the brand’s commitment to standing out in the crowded market, conveying a sense of modernity and forward-thinking that resonates with a tech-savvy audience.
A Nod to the Cyberpunk Aesthetics
[EKRUZER] Neon Pink
[EKRUZER] Electric Blue
The EKRUZER brand design features a striking color palette that draws inspiration from the vibrant world of cyberpunk. Neon pink and neon aqua blue dominate this palette, each hue pulsing with energy and modernity. These colors are more than just a visual choice; they are an homage to the cyberpunk aesthetic, evoking the futuristic glow of neon-drenched cityscapes and the high-tech allure of advanced technology.
Immersive Website Experience Design - Homage to Cyberpunk Era
At its core is a custom slider hero section, an entrancing introduction that draws users into the EKRUZER universe. This section is brought to life with an animated particle wave grid that adds depth and motion, creating a dynamic backdrop that captivates visitors from the moment they arrive.
Adding to the allure is a smoke effect mouse track/cursor, an interactive feature that follows users’ movements, enhancing their browsing experience with a touch of mystique and sophistication. This subtle yet impactful detail not only engages visitors but also reflects the brand’s futuristic and tech-forward ethos.
The website is further enriched with striking explainer videos, seamlessly integrated to communicate EKRUZER’s groundbreaking concepts and offerings. These videos serve as powerful storytelling tools, breaking down complex ideas into visually engaging narratives that resonate with the audience.
Consistency in brand elements is maintained throughout the site, ensuring that every page echoes EKRUZER’s distinctive identity. From the neon-infused color palette to the sleek typography, each component works in harmony to reinforce the brand’s cutting-edge image.
Together, these features amplify user engagement, inviting visitors to explore and interact with the EKRUZER brand in an exciting and immersive online environment.
EKRUZER Merch Design
The EKRUZER merchandise line, designed by TDS Australia, embraces a striking cyberpunk aesthetic, seamlessly blending style and functionality.
This collection features a sleek leather jacket, an edgy cyberpunk skirt, versatile cargo pants, durable boots, and a spacious backpack, each crafted for urban explorers. Hand protectors and protector vests enhance safety without compromising on style, while a sleek helmet ensures both protection and a futuristic look.
Each piece reflects EKRUZER’s innovative brand identity, appealing to tech-savvy audiences who appreciate cutting-edge fashion and practical design. This collection is a testament to EKRUZER’s commitment to merging fashion with the excitement of eMobility.
EKRUZER Video Production
The Result
An electrifying fusion of cyberpunk aesthetics and digital innovation.
It's an experience. It's a lifestyle. It's EKRUZER.
It's an experience. It's a lifestyle. It's EKRUZER.
