When Hopeful Horizon approached Tokyo Design Studio Australia, they envisioned a brand design that could ignite a change in perception. Their mission—to break the stigma surrounding mental health within the Vietnamese community—called for a visual identity that was approachable, warm, and brimming with optimism.
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Joy in Every Design Detail
The foundation of Hopeful Horizon's brand lies in its logo—a vibrant emblem of inclusion and positivity. The replacement of the letter "O" with a smiling face is more than just creative; it’s symbolic. The simple smile captures joy, warmth, and reassurance, reminding every individual that "you are not alone."
Typography & Palette
The use of a rounded typeface further amplifies the feeling of approachability, creating an inviting presence for young adults, mental health advocates, and the Vietnamese community as a whole. A soft, comforting colour palette softens the visual experience, providing a serene space to explore sensitive yet essential topics.
Aesthetics in Balance
Every element of the logo follows the principles of the golden ratio, ensuring perfect harmony and proportion within the design. This mathematical precision doesn’t just create a pleasing aesthetic—it introduces timeless sophistication. It’s a brand that feels as enduring as the mission it represents.
Designed for Connection and Change
Targeting young adults and mental health advocates within the Vietnamese community, Hopeful Horizon's design embodies energy, care, and inclusivity.
The thoughtful elements encourage open conversations while delivering a sense of support and empowerment for every individual who comes across it.
Crafting a Hopeful Future Together
At Tokyo Design Studio Australia, we don’t just design logos—we create identities that inspire action and ignite movements. Hopeful Horizon is a symbol of a better tomorrow, encouraging communities to unite under one message of joy, support, and understanding.
Together with Hopeful Horizon, we turned a visionary idea into a vibrant reality—one that fosters inclusivity, uplifts individuals, and breaks through barriers. That’s the power of design when aligned with a cause.
Joy, support, and understanding
Joy, support, and understanding
