Laine, an established Australian fabric wholesaler, required a cohesive refresh of their brand touchpoints to better reflect their position in the market and create a more professional, unified brand experience across all customer interactions
Services
Client
Year
Industry
Scope
Design Approach
TDS Australia approached this project with a strategic focus on creating a seamless brand ecosystem that would work harmoniously across both physical and digital touchpoints.
The redesign needed to balance practicality with aesthetic appeal, particularly for the functional elements like fabric dividers and chip cards that would be handled frequently in showrooms and during client consultations.
The design strategy centered on creating a sophisticated yet approachable identity that would resonate with both interior designers and commercial buyers, Laine’s primary customer base.
Key Deliverables
Fabric Box Divider Chip Cards, Binders, Stationery Suite, Email Signature & Business Card
Fabric Box Divider Chip Cards
The fabric chip cards and box dividers represent one of the most frequently used brand touchpoints in Laine’s business. TDS Australia designed these with both functionality and brand presence in mind, ensuring clear categorization while maintaining visual elegance. The cards needed to withstand regular handling while remaining visually appealing and easy to navigate.
Binders
The binders serve as essential tools for fabric sample organization and client presentations. The redesign focused on creating professional presentation materials that would elevate the browsing experience for clients while maintaining durability for daily showroom use.
Stationery Suite
The letterheads and envelopes were designed to create immediate brand recognition in correspondence. Clean typography and strategic use of brand elements ensure professional communication across all business interactions.
Email Signature
A modern, responsive email signature template was developed to maintain brand consistency in digital communications while remaining functional across various email clients and devices.
Business Cards
The business card design strikes a balance between memorability and professionalism, incorporating tactile elements that reference Laine’s textile focus while remaining practical for everyday networking.
Results and Impact
A unified brand presence that elevated Laine's market position and provided their team with professional tools to engage with clients confidently.
Design Execution
The redesign maintained consistency through careful attention to typography, color palette, and spatial relationships across all materials. Each touchpoint was designed to stand alone while contributing to a cohesive brand narrative. Special consideration was given to print specifications and finishing techniques that would enhance the perceived value of the materials while remaining cost-effective for production at scale.
The comprehensive redesign created a unified brand presence that elevated Laine’s market position and provided their team with professional tools to engage with clients confidently. The materials now reflect the quality of the fabrics they represent, creating a seamless brand experience from first contact through to final sale.
