LiveCo approached TDS Australia to establish their brand presence as Sydney's premier luxury residences specialist. LiveCo needed a sophisticated brand identity and digital platform that would position them as the go-to experts for high-end residential properties in Sydney's most desirable locations.
Services
Client
LiveCo
Year
2025
Website
The Challenge
The luxury property market in Sydney is saturated with established players. LiveCo needed to differentiate themselves through:
- A distinctive brand identity that conveyed exclusivity and expertise
- A digital presence that matched the caliber of properties they represent
- User experience that appeals to high-net-worth individuals and property investors
- A platform that showcases premium properties with the sophistication they deserve
The Solution
Brand Identity Solution
Logo & Visual Identity
We developed a refined wordmark that balances contemporary sophistication with timeless elegance. The logo features:
- Custom typography with subtle architectural influences
- A refined color palette of deep Oxford blue, vibrant Royal blue, and crisp neutral tones of whites, grey and black
- Clean, geometric elements that reflect modern luxury architecture
Brand Strategy
The brand positioning centers on “Premium Co Living” – emphasising LiveCo’s expertise in selecting and presenting only the finest residential properties. The visual identity system supports this through:
- Minimalist design principles that let property imagery take center stage
- Premium materials and finishes in all brand applications
- Consistent typography and spacing that creates breathing room and luxury feel
Brand Applications
- Business stationery and corporate materials
- Property marketing collateral and brochures
- Digital brand guidelines and asset library
The Solution
Website Design & Development
Design Approach
The website design prioritises the central CTA of contacting LiveCo while maintaining the sophisticated brand aesthetic:
Homepage
- Hero section featuring symmetrical visual of dual portals “For Property Owners” and “For Tenants”
- Clean navigation with intuitive information flow and functionality
- Strategic use of white space to create a gallery-like atmosphere
User Experience
- Inquiry forms that maintain the luxury feel while capturing lead information
- Mobile-responsive design optimised for tablet and smartphone viewing
Frontend Development
- Figma design for UI/UX
Backend & CMS
- WordPress CMS
- Lead management system with Elementor form and Google Workspace SMTP integration
- Analytics tracking for user behavior and conversion optimisation
Performance & SEO
- Page load speeds under 2 seconds across all pages
- Schema markup for faq and local SEO
- Image optimiSation and lazy loading for faster mobile experience
- Google Search Console and Analytics integration
Results & Impact
92% client retention rate, attributed partially to strong brand experience
Brand Recognition
- 340% increase in brand awareness within target demographic
- 25% increase in high-value property inquiries within first quarter
Website Performance
- 65% improvement in user engagement time
- 45% increase in qualified lead submissions
- 89% of users rate the website experience as “exceptional” or “very good”
Business Growth
- 78% of clients discovered LiveCo through the website
- 92% client retention rate, attributed partially to strong brand experience
