Digital Momentum, a marketing retainer for mid-market companies
Your marketing, handled.
Every month.
Digital Momentum is a marketing retainer that runs your whole marketing function for one monthly fee. The year's events are booked. The content is scheduled. The pitch deck is ready before the meeting is confirmed. Your marketing manager reads, talks to us and approves. We plan everything, and we make everything.
What changes
What changes when your marketing is on a retainer?
The scramble stops. With a marketing retainer, every pitch, event, campaign and document for the year is already planned, designed and waiting. Your team stops producing marketing and starts approving it.
A council tender lands on Thursday. The deck is built over the weekend.
Someone in operations opens an old template, pastes in last year's numbers and hopes the logo is the current one.
The deck already exists. We tailor it in a day.
A master pitch deck, capability statement and proposal template are kept current. A tender, partner pitch, client review or vendor meeting is a same-day request, not a project.
You hear about the industry expo after the sponsor deadline closed.
Competitors had a stand and a speaking slot. You had a mention in the programme's back pages.
The full year of events is on one calendar by week six.
Every conference, expo, award, trade publication and sponsorship worth your brand is mapped twelve months out, with deadlines, costs and the expected leads from each.
The company page posts when someone remembers.
Three posts in March, none in April, a rushed one before the annual general meeting.
Twelve months of social content, scheduled and written in your voice.
Company page and chief executive profile follow a content calendar tied to your events, launches and tenders. You approve a fortnight at a time.
Five departments, five versions of the logo, four fonts.
Sales has one look, human resources another, and the acquired business still uses its old brand on trucks and invoices.
One brand, tightened, enforced on every asset that leaves the building.
A full identity audit in the first six weeks, then every new item is produced by one studio to one standard. Nobody in your business opens a design tool again.
Ads are running. Nobody can say if they made money.
The agency sends a report of impressions. Finance asks a question nobody can answer.
A monthly report that connects spend to enquiries and revenue.
Google Ads restructured, conversion tracking installed, offline campaigns measured, and one page a month your leadership team can read in five minutes.
The website is three years old and the new services are not on it.
The redesign has been "next quarter" for six quarters.
A new site every month until the whole ecosystem is rebuilt.
Large, search-dominant builds, one property at a time, each approved by you before design begins, each visible in Google and in answer engines from launch.
Your side of the work
What does your marketing manager actually have to do?
Three things. Read what we send, talk to us on a fortnightly or weekly call, and approve. Planning, writing, design, build, media buying and reporting are ours.
Read.
A monthly direction document, a calendar, and the assets queued for sign-off. Written to be read in one sitting.
Talk.
A fortnightly strategy call with senior people, not an account coordinator. Say what is changing in the business. We adjust.
Approve.
Sign off each site, deck, campaign and post before it goes out. Then get back to the departments that need you.
Delivered in week six
What does a planned marketing year look like?
One calendar. Every event, publication, website launch, campaign and content run for the next twelve months, with owners, deadlines and budgets. This is the first thing we hand you, and it is yours to keep.
Illustrative year for a Foundation engagement. Your calendar is built from your sector, your tenders and your sales cycle.
The full inventory
What do we make for you every month?
Everything a marketing department produces, at one standard, from one studio, inside a single marketing retainer. Nothing is outsourced to a freelancer you have never met and nothing waits behind another client's job.
Documents that win work
- Pitch decks and presentations
- Proposals and tender responses
- Capability statements
- One-pagers and service sheets
- Case studies, designed and written
- Annual and investor reports
Brand and identity
- Full identity audit across every department
- Logo, colour and typography tightening
- Brand guidelines your teams actually follow
- Templates for every internal document
- Vehicle, signage and uniform artwork
- Acquired-brand consolidation
Digital
- Websites, one redesign per month, 200 pages and up
- Landing pages for every campaign and tender
- Google Ads management and conversion tracking
- Search engine and answer engine optimisation
- Google Business Profiles across all locations
- Email templates and automation
Presence and content
- Annual events, awards and sponsorship calendar
- Trade publication and public relations placements
- Social strategy, calendar and weekly content
- Authority articles in your name
- Video, photography and site walkthroughs
- Print, outdoor and offline campaigns
Fit
Who is a marketing retainer like Digital Momentum for?
Mid-market, tier one and tier two Australian companies with a marketing manager, several departments, and a monthly marketing budget between $7,000 and $15,000 that leadership is happy to spend when it can see what it returns.
- 1You have one marketing manager, or a small team, serving sales, operations, human resources and the executive at once.
- 2You pitch. Councils, government, prime contractors, distributors, partners, and each pitch needs a document that looks like a serious company made it.
- 3You have grown through acquisition or new divisions and the brand no longer matches the business.
- 4You spend on advertising, search and events already, and cannot say which of it produced revenue.
- 5You would rather one senior studio owned the whole output than manage four suppliers and a freelancer.
Not a fit for early-stage businesses, one-off logo jobs, or companies that want a website and nothing after it. For those, ask us about project work instead.
Investment
How much does a marketing retainer cost?
The Digital Momentum marketing retainer comes in three packages, from $7,000 to $14,500 per month, all in Australian dollars. Every package starts with the same six-week strategic foundation. The difference is how much we execute alongside you, and how fast.
The full marketing function for a company that needs everything covered at a measured pace.
- Six-week audit, positioning and twelve-month roadmap
- Annual events and content calendar
- One website redesign per month
- Design on demand, one request at a time, same-day on standard items
- All decks, proposals, capability statements and collateral
- Google Ads and Google Business Profile management
- Social strategy for company and chief executive profiles
- Fortnightly strategy calls, monthly reporting
- Market, spend and competitor advisory
Everything in Foundation, with double the throughput and content produced for you every week.
- Two concurrent design requests, no queue
- Accelerated website delivery, architecture and design in parallel
- Four authority articles per month
- Two fully designed case studies per month
- Weekly social content for company page and chief executive
- Weekly strategy checkpoints
- Priority response on urgent and time-sensitive requests
For when the mandate is to become the reference point in your category, and the studio runs the whole marketing agenda.
- Everything in Momentum
- Public relations and media outreach, pitched and placed
- Event and sponsorship strategy, briefed and designed
- Video and rich media: explainers, walkthroughs, capability films
- Unlimited design requests within reason, via a live studio queue
- Paid social campaigns alongside Google Ads
- A dedicated strategist on standby between calls
Why does the retainer start with strategy instead of a redesign?
Because the most expensive thing a company can do is rebuild a website before deciding what it is for. Six weeks of strategy first means every site, deck and campaign after it compounds in one direction, and you never pay to undo work.
The studio
Who is Tokyo Design Studio?
An award-winning brand design and digital agency based in Sydney, operating between Australia and Ho Chi Minh City. We run marketing retainers for companies that are ready to stop being one of many and become the reference point in their category.
Senior-led delivery
The people who scope your work are the people who design it and sit in your strategy calls. You are never handed to a junior account manager.
Design-led thinking
Every deliverable, from a strategy document to a 200-page website, is treated as a designed artefact. The work demonstrates the standard we hold.
Visible in answer engines
Through our research division we developed methods for making businesses appear in generated answers, where a growing share of business-to-business research now begins.
Editorial authority
We publish Design Magazine and Ex Nihilo Magazine, and run the Design Magazine Awards, so we know what earns coverage and what gets ignored.
Led by Jess (Diệu Đức), Co-Founder and Design Director of Tokyo Design Studio and Editor-in-Chief of Design Magazine. Trained at Ritsumeikan Asia Pacific University and Billy Blue College of Design, with years in Tokyo's advertising industry before founding the studio.
Questions
Common questions about the Digital Momentum marketing retainer
What is the Digital Momentum marketing retainer?
A rolling monthly marketing retainer that runs your marketing function end to end. It covers strategy, an annual events and content calendar, brand tightening, websites, pitch decks, capability statements, collateral, Google Ads and offline marketing. Your marketing manager reads, talks to us and approves. We plan and execute.
What happens in the first six weeks?
We audit every brand property, build your positioning and website roadmap, map the year's events and content calendar and set the key performance indicators. At the same time we take over Google Ads, fix urgent technical issues and start answering design requests, so nothing goes quiet while strategy is built.
Can we scale the retainer up or down?
Yes. Move between Foundation, Momentum and Category Leadership as the workload changes, with 30 days notice. Most clients start on Foundation while the roadmap is built and step up when execution begins.
Does the retainer include media spend?
No. The fee covers strategy, management and production. Advertising budgets, sponsorship fees, print runs and publication placements are paid by you directly, and we tell you in advance what each is expected to return.
What is the difference between a marketing retainer and an agency project?
A project has a start, an end and a single deliverable, such as one website. A marketing retainer is a standing monthly engagement that covers the whole output of a marketing department, so strategy, events, content, brand and every document compound month on month instead of restarting with each brief.
How fast can a pitch deck or proposal be turned around?
Standard items are same-day on Foundation. On Momentum and Category Leadership, urgent requests take priority over the queue. Because your master deck, capability statement and templates are kept current, most tender and pitch documents are tailored rather than built from scratch.
Where are you based, and can you work with our interstate offices?
Sydney, with a production studio in Ho Chi Minh City. Strategy calls are held online or in person in Sydney, and we manage Google Business Profiles, local campaigns and event presence for every location you operate in.
Next step
Let's build something worth being known for.
A 30-minute call. Tell us what your marketing team is carrying and where the next twelve months need to go. We will tell you which package fits, and what your first six weeks would look like.
- No pitch. A working conversation with the people who would run your account.
- Leave with a recommendation. Which package, and what the first six weeks look like.
- No obligation. If it is not a fit, we will say so and point you to project work instead.
