RICHES is far more than a name; it’s a sanctuary for women ready to break free from constraints, rewrite their narratives, and step boldly into their fullest potential. Blending science, soul, sensuality, and sisterhood, this mastermind experience offers deep healing, financial empowerment, and personal growth in a supportive and luxurious community.
Sophistication in Motion: The RICHES Logo
Our task was to shape an identity that captures this essence in every curve, colour, and element. Welcome to the design story behind RICHES.
The RICHES logo is where femininity meets strength, exuding luxury and purpose in every carefully balanced detail. At the heart of the design is the capital ‘R’, with flowing, elegant curves that symbolise the brand’s ethos of transformation and empowerment.
- Bold Typography for Confidence
The strong, bold lettering reflects authority and decisiveness, qualities essential for guiding individuals on their paths to clarity and success.
- Italicised Grace for Progress
The italicised elements represent movement and progress, embodying the dynamic growth RICHES promises.
- Built on the Golden Ratio
Rooted in the principles of the golden ratio, the logo achieves perfect harmony and timeless sophistication, drawing the eye with a natural balance that feels as empowering as it looks.
This is a logo that doesn’t just define a brand; it inspires action and transformation, all while maintaining a sense of grace and exclusivity.
A Palette of Abundance
From soft creams and pastel blues to vivid yellows and elegant lilacs, these hues create a visual language of beauty, vitality, and infinite possibility.
Each colour tells a story:
- Cream and pink evoke femininity and sophistication.
- Lilac brings a nurturing calmness.
- Vivid yellow adds energy and optimism.
- Pastel blue represents clarity and serenity.
Together, they mirror the luscious, abundant life RICHES encourages every woman to embody.
Designing the Transformational Journey
The design extends beyond aesthetics; it embodies what RICHES stands for. Every design choice amplifies the values of the brand, creating an invitation for its audience to dare, dream, and transform.
- Attention to Detail
The defined clear space (four times “1/2x” around the logo) ensures seamless integration into any composition while retaining its bold presence. This meticulous approach ensures every application remains striking and recognisable.
- Functional Elegance
The golden ratio construction ensures the logo is more than beautiful—it’s enduring. This mathematical precision lends it an air of timelessness, making it a design built not just for now but for the generations to come.
