Sunburnt Space is no ordinary brand. Rooted in the rugged, awe-inspiring Australian landscape – imagined as a launchpad into the boundless cosmos – their identity demanded storytelling that encapsulates the grit of the red earth, the unyielding sun, and the pioneering spirit of Australian innovation.
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Diverse Design Elements, Single Unified Vision
At Tokyo Design Studio Australia, we take pride in transforming bold concepts into cohesive, striking designs that inspire and engage. Our recent project with Sunburnt Space exemplifies this, showcasing our ability to craft a unified brand experience across varied mediums, from large-scale signage to intricate merchandise.
A0 Poster Design
Our big, bold A0 poster design serves as a centrepiece of Sunburnt Space’s visual identity. Inspired by the raw Aussie aesthetics of vast deserts and sun-drenched hues, the poster tells the story of ambition and exploration. Every detail is carefully considered, offering a glimpse into the dynamic world Sunburnt Space embodies.
Signage for Headquarters
We tackled the challenge of designing outdoor and indoor signage that complements Sunburnt Space’s architectural environment while maintaining consistent branding. The outdoor signage, in particular, had to be as impactful as the expansive horizons it is inspired by—bold, resilient, and unmistakably Sunburnt. Indoors, the signage creates a seamless extension of the brand experience, echoing its values through carefully selected materials and finishes.
Merchandise and Space Gear
From sleek MRE (Meal, Ready-to-Eat) packaging to other branded merchandise, the design of Sunburnt Space’s gear translated their pioneering ethos into tangible everyday items. These products were not mere accessories; they became portable ambassadors for the brand, evoking a sense of adventure and innovation while staying practical and visually distinct.
Overcoming Creative Challenges
Ensuring consistent branding across a range of applications – from tactile merchandise to larger-than-life outdoor signage – required careful planning and coordination.
Every design project comes with its challenges, and Sunburnt Space was no exception. Ensuring consistent branding across a range of applications – from tactile merchandise to larger-than-life outdoor signage – required careful planning and coordination. The aesthetics had to feel cohesive while adapting to different materials and production techniques. Capturing the essence of a brand as unique as Sunburnt Space and ensuring the designs resonated emotionally with its audience added an additional layer of complexity.
However, challenges are where innovation flourishes. Through intentional collaboration, experimentation, and fine-tuned craftsmanship, we delivered seamless, high-quality results that elevated the brand’s identity.
Design Inspiration
The creative direction drew from Sunburnt Space’s core ethos – the rugged beauty of Australia’s sunburnt landscapes combined with the infinite possibilities of space exploration. The red earth, the harsh sunlight, and the vast sense of scale were effortlessly woven into the visual language. The result was a design system rooted in Aussie resilience yet elevated for a global context, blending bold aesthetics with functionality.
Impact and Results
Our work reinforced Sunburnt Space’s brand identity as a trailblazer in its field, energising its market presence and fostering a strong visual connection with its audience.
Whether it’s the commanding headquarter signage or the intricately branded merchandise, each element tells a compelling story – one of exploration, resilience, and innovation.
