Colour Theory
Colour drives 62–90% of initial product assessments. Red triggers urgency and energy, blue signals trust, green communicates growth, and black conveys premium positioning. Strategic colour selection is the single most impactful brand identity decision.
Typography and colour in brand design. Typeface strategy, colour psychology, accessible palettes, variable fonts, and WCAG-compliant design systems.
How to build visual identity systems that scale. Covers colour, typography, brand guidelines, and systematic design infrastructure for growing brands.
