World Resiliency Day 2024

TDS Australia, under the Dalgarno Institute's iniative, created a campaign for World Resiliency Week 2024. We were tasked with the creation of campaign assets, from posters, stickers, social media carousels and T-shirts to a complete website overhaul and many video assets.

WORLD RESILIENCY WEEK 2024 – THE FACES OF RESILIENCE.
United Nations World Drug Day theme this year is… ‘The Evidence is Clear – Invest in Prevention!’
Building resilient communities starts with building resilient kids in resilient families, and substance use has no place in this vital arena.

Services

Art Direction, Brand Design, Branding, Social Media Management, UX/UI Design, Video Editing, Video Production, Website

Client

WORLD RESILIENCY DAY

Year

2024

Website

Project Goals

The core objectives of the assets creation for the campaign revolve around enhancing audience engagement by appealing to the younger Gen Now generation, with aesthetics that are both relatable to children and adults.

The Faces of Resilience

IT’S TIME FOR A NEW LENS.

This World Resiliency Day, start looking beyond the façade of social media and purported ‘fun’ to the faces that make communities stronger, safer and healthier – The Faces of Resilience.

Campaign Concept & Strategy

ABSTINENCE - THE REAL REBELLION

Break free from the pressure, this year’s rebellion is saying NO!

This World Resiliency Day, forget to fit in, be the ultimate trendsetter. Let’s show the world that true rebellion lies in saying NO and choosing a healthier, happier with World Resiliency Day.