TDS AUSTRALIA A System 1 Brand Design Agency & Production House About Works Services Contact arrow_downward [scroll down]
About Us

Award-Winning Brand Design Agency in Australia

TDS Australia (Tokyo Design Studio Pty Ltd) is an award-winning brand design agency in Australia operating between Sydney and Saigon. We build brands that people feel before they think — through our proprietary System 1 design methodology rooted in behavioural science.

80+
Clients Served
120+
Projects Delivered
2+
Design Awards
90%
Referral Rate
Our Story

How did TDS Australia become one of the best brand design agencies in Australia?

Founded in 2021 by Jess Tavitian and Victor Tavitian, TDS Australia was born from a single philosophy: "Ex Nihilo" — fully original. Every brand we build starts from zero, shaped by research, strategy, and a belief that design is a competitive advantage — not decoration.

Our team brings together Japanese design precision, Vietnamese creative culture, and Australian commercial sharpness. With studios in New South Wales, Australia and Ho Chi Minh City (Saigon), Vietnam, we serve clients across every Australian state and territory, along with growing partnerships in the United States and Asia-Pacific.

Today, TDS Australia is recognised as one of the best branding agencies in Australia by DesignRush, and an International Design Awards (IDA) 2025 Honourable Mention recipient. We work across construction, technology, Web3, health, defence, not-for-profit, music, food and beverage, real estate, finance, education, gaming, travel, and government.

Our Approach

What is System 1 brand design and why does it matter?

System 1 brand design is TDS Australia's proprietary approach to visual branding, rooted in the behavioural science of Daniel Kahneman's dual-process theory. System 1 thinking is fast, instinctive, and emotional — it is the mode people operate in when they first encounter a brand. We design for that moment.

Every logo, colour palette, typeface, and brand identity system we create is engineered to trigger instant emotional recognition — before conscious analysis even begins. The result is brands that are distinctive, memorable, and commercially effective from day one.

01

Research-Led

Every project starts with brand strategy — audience analysis, competitive audits, and behavioural insights.

02

Emotionally Engineered

Design decisions are grounded in cognitive science, ensuring brands connect at the subconscious level.

03

Fully Original

No templates. No stock. Every identity is built from zero — "Ex Nihilo" — unique to the client's strategy.

04

Commercially Driven

Beautiful design is only valuable if it drives results. We optimise every asset for real-world performance.

Our Team

Who are the people behind this Australian design agency?

TDS Australia is led by a multidisciplinary team of designers, strategists, developers, and content creators working across our Sydney and Saigon studios. We bring over 70 combined years of experience in brand design, web development, graphic design, video production, and digital strategy.

JT

Jess Tavitian

Co-Founder & Design Director

VT

Victor Tavitian

Co-Founder & Brand Strategist

DT

Dean Tran

Content Manager

WP

Will Phan

Senior Graphic Designer

CT

Curtis Tran

Graphic Designer

TL

Thịnh Lý

Graphic Designer

BN

Binh Nguyen

Junior Graphic Designer

CH

Conor Healy

Marketing Assistant

MS

Malvin Simpson

Content Writer

What We Do

What design services does TDS Australia offer?

TDS Australia delivers end-to-end creative services — from brand strategy and identity design through to web development, graphic production, video, 3D, and integrated campaign design. Here is an overview of our core capabilities.

Brand Design

System 1 brand identity systems, logo design, brand strategy, brand guidelines, rebranding, and brand consulting for businesses across Australia.

Explore brand design

Web Design & Development

Custom website design on WordPress, Webflow, Wix, Framer, and Square — responsive, SEO-optimised, and built to convert visitors into customers.

Explore web design

Graphic Design

Editorial design, packaging design, advertising, marketing collateral, expo booth design, and vehicle wraps — precision production at scale.

Explore graphic design

Video Production

End-to-end brand video — creative scripting, filming, motion graphics, and post-production. Content that captures attention and tells your story.

Explore video

Campaign Design

Integrated campaign design and production — from concept through to multi-channel creative execution across digital, print, and social media.

Explore campaigns

3D & Product Design

3D product visualisation, character and mascot design, game design assets, and immersive 3D brand experiences crafted with precision and creative ambition.

Explore 3D
Recognition

What awards and recognition has TDS Australia received?

TDS Australia has earned international recognition for design excellence. Our work has been awarded by leading design bodies and featured across major publications in Australia and the United States.

★

Best Logo Design Award 2024

DesignRush — Recognised as one of the best branding agencies in Australia for outstanding logo design work.

★

Honourable Mention — IDA 2025

International Design Awards — Honoured for design excellence at one of the world's most prestigious design award programs.

★

Top Branding Agency Australia

DesignRush — Listed among the top branding and logo design agencies in Australia.

★

Top Web Design Company Australia

DesignRush — Recognised as a leading web design and development agency for Australian businesses.

As Featured In
CEO Times NY Review USA News Digital Journal Musicians Today Good Morning US Business News Australia
Our Clients

Which industries does TDS Australia work with?

From construction and technology to health, defence, music, and not-for-profit — TDS Australia has partnered with over 80 brands across Australia and internationally. We tailor our design approach to the specific market dynamics, audiences, and commercial goals of each sector.

80+
Clients
120+
Projects
70+
Years Combined Experience
7+
Media Features
Construction Technology Web3 & Blockchain Healthcare Defence Not-for-Profit Music Food & Beverage Real Estate Finance E-Commerce Education Gaming Travel Government Sports Aerospace Retail
FAQ

Frequently asked questions about TDS Australia

TDS Australia combines System 1 behavioural branding methodology with cross-cultural design expertise across Sydney and Saigon. As an award-winning design agency, we specialise in creating emotionally resonant brand identities that capture attention and drive measurable commercial results. Our team brings together Japanese design precision, Vietnamese creative culture, and Australian commercial acumen — a combination that is unique in the Australian design landscape.

Brand design costs in Australia vary depending on project scope. At TDS Australia, logo design packages typically start from $1,500 AUD, while complete brand identity systems range from $3,000 to $15,000+ AUD. Website design and development starts from $3,000 AUD. We offer tailored packages for startups, small businesses, not-for-profits, and enterprises. Contact us for a custom quote.

Absolutely. While TDS Australia has studios in Sydney and Saigon, we work with clients across all of Australia including Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Darwin, and regional areas. We also serve international clients across the United States, Vietnam, and the broader Asia-Pacific region. Our collaborative design process works seamlessly whether you are local or remote.

Timelines depend on scope. A logo design project typically takes 2 to 4 weeks. A complete brand identity system takes 4 to 8 weeks. Website design and development ranges from 4 to 12 weeks depending on complexity. We provide clear timelines, milestones, and regular check-ins from the start of every engagement.

We design and develop websites on WordPress, Webflow, Wix, Framer, and Square. We also build custom-coded websites and landing pages. Every site is responsive, SEO-optimised, and designed to reflect your brand identity and convert visitors into customers.

Yes. Rebranding is one of our core specialties. We begin with a brand audit to evaluate your current brand's strengths and weaknesses, then develop a brand strategy and refreshed visual identity that repositions your business for growth. We have successfully rebranded businesses across construction, technology, health, music, and not-for-profit sectors.

Ready to build a brand that matters?

Whether you need a new brand identity, a website that converts, or a full creative campaign — we would love to hear from you.

Start a project