In today's fast-evolving world, where education plays a pivotal role in shaping future generations, it's imperative for institutions to reflect values and aspirations that resonate well beyond their walls. This belief was at the core of Tokyo Design Studio (TDS) Australia's most recent venture — the comprehensive rebranding project for the esteemed International Preschool of Saigon (IPrS).
Services
Client
Year
Website
Introduction
At TDS Australia, we embarked on this transformative journey with IPrS with a clear set of goals. Our mission was to redefine the school's brand identity to mirror its growth and the elevated stature it has achieved over the years. The institution, nestled in the heart of vibrant Saigon, has progressed into a beacon of premier international education for young minds. The objective was not just to refresh a logo but to invigorate an identity, presenting IPrS as a cradle for nurturing global citizens in an environment that is at once mature, serious, luxurious, and unmistakably international.
The heart of this transformation was realised through the introduction of a new colour palette, featuring Pine Green as the primary colour. This choice was intentional; it signifies growth, stability, and the nurturing environment that the International Preschool of Saigon embodies. The luxuriant hue reflects the school’s commitment to providing an enriched educational experience, sophisticated yet grounded in its approach to fostering the leaders of tomorrow.
𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗮𝗻𝗱 𝗩𝗶𝘀𝘂𝗮𝗹 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲
The rebranding project's impact is envisioned to reach far beyond aesthetic enhancement. TDS Australia believes that this revitalisation will significantly elevate IPrS's presence both locally and internationally. It's a beacon for prospective parents who seek an institution that values academic excellence within a nurturing, world-class environment. The new brand identity is set to amplify the school's recognition, making it a preferred choice for discerning families who aim to give their children a head start in their educational journeys.
In tandem with the rebranding, a complete overhaul of the IPrS website was undertaken. The new online presence is designed to be a seamless extension of the school’s new identity — more intuitive, user-friendly, and reflective of the institution’s evolved ethos. Potential and current families will now interact with a platform that not only provides essential information but does so in a manner that is congruent with the school’s enhanced visual narrative.
𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗩𝗶𝘀𝘂𝗮𝗹 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲
This rebranding is more than a change of visual elements; it's a renewal of a promise — a promise of delivering unrivalled early education while nurturing the holistic development of every child under the aegis of IPrS. The transformation spearheaded by Tokyo Design Studio Australia for the International Preschool of Saigon is poised to set a new benchmark in the realm of international preschool education in Saigon and beyond.
we at TDS Australia extend our heartfelt thanks to the entire community at the International Preschool of Saigon. It’s been an honour to be part of your growth story, crafting a brand identity that truly reflects the distinguished and evolving character of your institution. Here’s to the beginning of a new chapter in the legacy of IPrS — soaring higher and shining brighter, in Saigon and the world.
Check out the new brand identity for IPrS here.
Check out the new brand identity for IPrS here.
