MMG / Branding

TDS Australia recently embarked on an inspiring brand design venture with My Marketing Guru, aimed at redefining their visual identity and positioning them as a luminary in the marketing sphere.

This collaborative project was more than just a design makeover; it was a strategic move to encapsulate the essence of My Marketing Guruโ€™s innovative approach to marketing within a distinct, modern, and timeless brand identity.

My Marketing Guru
my marketing guru branding tds australia

The primary ambition for this brand design project was to carve out a unique niche for My Marketing Guru in a competitive landscape, enabling them to forge deeper connections with their target audience.

At the heart of our vision was the desire to create a brand image that was not only visually compelling but also deeply resonant with the core values of ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ถ๐—ฐ๐—ถ๐˜๐˜†, ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜€๐—บ, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜† that My Marketing Guru stands for.

my marketing guru branding tds australia
๐—ง๐˜†๐—ฝ๐—ผ๐—ด๐—ฟ๐—ฎ๐—ฝ๐—ต๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—ก๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ

Adopting a minimalistic design philosophy for this specific project, TDS Australia chose a sophisticated black and white colour palette that speaks volumes with its understated elegance. The modern typeface and logo designed for My Marketing Guru are a nod to their forward-thinking mindset, reflecting a brand thatโ€™s always ahead of the curve.

Our approach was to ensure that every element of the brandโ€™s visual languageโ€”from the logo to the typography and colour choiceโ€”was harmoniously aligned with the projectโ€™s overarching goals and objectives.

my marketing guru branding tds australia
๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜ ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น ๐—Ÿ๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ

By developing a consistent visual language across all brand assets, TDS Australia has laid the groundwork for My Marketing Guru to seamlessly integrate their new brand identity across various marketing materials and platforms. This cohesive brand image is not just an asset but a powerful tool in My Marketing Guruโ€™s arsenal, poised to make a memorable and impactful first impression on clients and stakeholders alike.

In conclusion, the brand design project TDS Australia completed for My Marketing Guru is a testament to the power of thoughtful design and strategic branding. Itโ€™s an identity shaped not just for the present, but to stand the test of time, fueling My Marketing Guruโ€™s drive towards excellence and innovation in the marketing domain.

Check out the new brand identity for IPrS here.

my marketing guru branding tds australia
my marketing guru branding tds australia

Check out the new brand identity for MMG here.

Next project
Branding for My Social Enterprise, an Australian-based social enterprise dedicated to bridging the gap between corporations and non-profit groups.